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Digitale Leute – Build Better Products

Jan Hegewald from Zalando about Dynamic goals instead of OKRs

12. Januar 2021

In 2020 we brought to you our international speaker lineup of our Digitale Leute Summit as a Remote Edition. In this series of articles, you will get the recordings from our conference to grow and learn from experts in tech, design, and product. Because we believe that software-product people are the ones that create the future. Read our recap of Digitale Leute Summit – Remote Edition here. Signup for news updates here.

In 2019, 31 million customers have shopped at Zalando, more than ever before. But although 2019 was a record year for Zalando, the e-commerce giant is continuously questioning its processes.

In the Fireside Chat, Jan Hegewald, Head of Engineering – Product and Category Experience, will explain how Zalando scales and develops its agile processes. You will hear from Jan why the company is moving away from OKRs to Dynamic Goals and how Zalando has built a dynamic prioritization process. Jan also gives insight into the online retailer’s technological setup, where it is crucial to keep the balance between flexible microservices and stable software architecture.

Above all, Jan focuses on the question of how to implement company-wide initiatives in a highly scaled environment with autonomous teams instead of always optimizing local features.

About Jan Hegewald
Since 2017, the computer scientist has been with Zalando, Germany’s largest online retailer. There, Jan brings his extensive and long-standing experience in managing agile teams in a rapidly growing environment. Before Zalando, he was jointly responsible at idealo for reorganizing the entire product development.

LinkedIn: Jan Hegewald

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