Tinder’s new feature “Swipe Night” is a textbook example of how to innovate an existing product with new and exciting content, that enriches the core experience of the product instead of harming it. At the Digitale Leute Summit, Senior Engineer Serve Vartanov explains, how the idea for Swipe Night was created and executed in a ridiculously short amount of time.
From Ideation to Market in a Matter of Months
Serge Vartanov is Senior Backend Engineer on the Tinder Z-Team, where he’s focused on how Gen Z users between the age of 18 to 23 experience dating in the context of their entire digital social lives. Before Tinder, Serge served as Chief Marketing Officer of AutoGravity. He led various teams to transform automotive retailing for millions of car buyers. Serge holds an MBA with distinction from Harvard University and graduated Phi Beta Kappa from the University of California, Berkeley.
Get more insights on Product Design, AI, UX and Remote Work at Digitale Leute Summit: November 28 in Cologne, Germany. Save your ticket now!