In 2020 we brought to you our international speaker lineup of our Digitale Leute Summit as a Remote Edition. In this series of articles, you will get the recordings from our conference to grow and learn from experts in tech, design, and product. Because we believe that software-product people are the ones that create the future. Read our recap of Digitale Leute Summit – Remote Edition here. Signup for news updates here.

Are you a ux designer who struggles to bring the design to the level of aesthetics you want because of limitations such as time & budget? Does your team have a strong focus on functionality and neglect on aesthetics? Does „form follows function“, when it comes to digital design? In this talk Lu will cover why aesthetics is one of the core elements of good UX, the cultural differences regarding the aesthetics and how to find the right balance of beauty and function.

About Lu Yu
Lu Yu is the brand design lead at Pitch. Previously, she worked in various fields of communication, including branding, editorial, UI/UX, web design and marketing, serving clients such as Adidas, Unilever and Semplice. She was raised in China, and had lived & worked in Melbourne and Istanbul. Currently, she is based in Berlin.

Website: Lu Yu

Watch all Summit Talks in our magazine or on YouTube.