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Digitale Leute – Build Better Products

Nikki Anderson from Zalando about how to do user research right

27. November 2020

In 2020 we brought to you our international speaker lineup of our Digitale Leute Summit as a Remote Edition. In this series of articles, you will get the recordings from our conference to grow and learn from experts in tech, design, and product. Because we believe that software-product people are the ones that create the future. Read our recap of Digitale Leute Summit – Remote Edition here. Signup for news updates here.

From Hello Fresh to “fromAtoB” to now Zalando, native New Yorker Nikki Anderson has done user research at a variety of well-established German online companies. Her guiding principle has stayed the same at all of her engagements, though. She wants to empower organizations to make better and smarter decisions that solve human problems.

If you haven’t done user research in your company until now, you will after Nikki’s fireside chat, that’s going to crush all excuses for not talking to your users. It takes too long? Learn how to get maximum value from just a few well-conducted user interviews. It’s too expensive? Nikki teaches you shortcuts that reduce complexity but not insights. Doesn’t give you the answers you want? Then understand why user research does something even better: Giving you ideas that you can work from.

If you want to learn how to understand your users better, this interview is for you.

About Nikki Anderson
Nikki Anderson has a Master’s degree in psychology. When she realized that a medical career wasn’t what she wanted, she found a new passion in user research. Her drive to talk to and understand people better has helped to improve the products of companies like Hello Fresh, fromAtoB and Zalando.

LinkedIn: Nikki Anderson

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