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How to identify problems and solutions through Adaptable Product Discovery

STARTPLATZ Köln
November 15th - 10am to 6pm
english
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About the workshop

Product Discovery is more than asking the right questions in a user interview. Most teams should focus on framing their strategic intent first before thinking about customer interactions at all. That’s why a cookie-cutter approach rarely helps product teams to make real progress. Ticking off individual tasks like “talking to customers every week” might make you feel good but can quickly lead to solving problems because they exist — But not because they matter.

After the workshop, you will be able to:

  • Frame your Product Discovery to identify and prioritize the right Problem Space.
  • Create company-wide alignment that’s focused on what you want to achieve instead of details of a solution.
  • Articulate research intent to choose and combine the proper research techniques for your problem.
  • Connect insights, solutions, and experiments to overarching business goals through Impact Mapping.

Language: English

Tune into our DL Insights Podcast with Tim!

Who should attend

  • (Senior) Product Managers that are ready to go beyond measuring efficiency through Story Points and Velocity.
  • Heads of Product and VPs of Product looking for a new perspective on enabling their product teams.
  • UX Designers that want to participate in user-centred discussions beyond wireframes and pixels.
  • Agile Coaches and Scrum Masters that want to support their product teams beyond Scrum rituals.

About the host

Tim Herbig is working as a Product Management Coach with product managers and teams worldwide to connect the dots through empathy and structure. By introducing confidence and skills to their way of working, he ensures that they can and want to own their Product Strategy, Goals, and Product Discovery.

Thereby, they don’t pick techniques and techniques for the sake of it but to make progress. And they don‘t just progress for the sake of it but to achieve meaningful goals through self-determined learning.

He worked in various in-house and consulting roles as a Product Manager and Head of Product for more than ten years. He constantly challenged himself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level SaaS applications. He knows what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

 

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