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Hands on techniques for effective user research with Nikki Anderson from Zalando

23. September 2020

Learn in this video with Nikki how to decide which user research methods to choose from, how to effectively follow up after a design sprint, and why persuading your boss that user research is essential is not a good method.

Nikki draws from her seven years of experience in the field, navigating through different challenges and opportunities. She has worked for a range of different companies, from tiny startups to established organizations, and has come to find the challenges in both. Nikki also uses her experience as a freelancer, and a full-time employee, to help answer all types of challenges you may be facing.

Effective User Research

In this video, Nikki Anderson answers the following questions:
  • How do you decide what user research methods to choose and why?
  • Design Sprint now what? How to effectively follow up after a design sprint was conducted with the development team?
  • How to persuade your boss that research is essential for product development.
  • Science vs practice – How do you manage those two sides?
  • How do we find out how much value we provide to the customer?
  • How do you enable people in other departments to do research themself?
  • How to get rid of that one old page that always converts better than everything we test against it?

About Nikki Anderson
Nikki has worked as a user researcher in all types of areas, ranging from small start-ups to larger corporations, such as HelloFresh and Zalando. In between her role as an in-house researcher, she has been also been a freelance researcher and worked with clients such as Wiley Online Publishing. In addition to being a user researcher, Nikki also writes about and teaches user research. She is a contract writer for dscout and Respondent.io, and writes extensively on Medium.

LinkedIn: Nikki Anderson

Watch also from the Remote Academy: All Things Product Design with Frank Bach, Lead Product Designer at Headspace

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