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Digitale Leute – Build Better Products

#DL Summit Workshop: Master Product Guidelines and Principles that most companies miss out

20. Oktober 2022

Let’s be honest, product management has a problem: Most companies hire “backlog managers” rather than real product entrepreneurs. People that are really economically responsible for product success are unfortunately rare. The necessary capabilities to be a real product entrepreneur are usually not taught in any usual product training. Let’s deep dive into what is necessary to be a product entrepreneur!

About the Workshop

In this workshop, Rainer and David will look at what it takes to become a real product entrepreneur. This is not just another workshop about Scrum, Kanban, OKRs or any particular discovery technique.

Instead, they will actually deep dive into each step of the full product initiative lifecycle, discussing rarely taught underlying Product Guidelines and Principles, that you can follow to become fully responsible for your measurable product success.

They start with how to develop and manage incoming ideas and requests. Driving problem understanding and conceptual alignment. Measuring the success of your initiatives by shipping them to the right audience. Finally, deliver a product that all your customers love.

After the workshop you will be able to…

… better understand the difference between creating products that customers love and just being an assembly line to deliver one MVP after each other without maximizing product success.

Who should attend

Anyone that is interested in learning more about core Product Guidelines and Principles on how to be a real product entrepreneur.

About Rainer Collet and David Pereira

Rainer has over ten years of experience as a CPO and Product Leader for companies like zooplus, real-digital, Westwing, Otto and Breuninger. He studied computer science and started his career as a software developer and engineering manager before discovering his passion for product management. As a product leader, he was responsible for product organizations with more than 30 teams.

David is a passionate Product Leader with ten years of product management experience. During his journey, he worked for several companies, from start-ups to well-established businesses. From Brazil to Germany. He also experienced product management in multiple sectors, including automobile, public sector, online shopping, retail, and so on. His motto is: the faster we learn, the sooner we succeed. Beyond a product leader, David is also a top writer on Medium. Over the last few years, he has shared more than 200 articles, reaching millions of readers worldwide. He loves sharing and learning from others‘ perspectives.


STARTPLATZ is a startup incubator and accelerator with branches in Cologne and Düsseldorf and functions as a hub for the local founders’ scene. It was founded in 2012 by Dr Lorenz Gräf and Matthias Gräf. On approximately 4.500 square meters in Cologne Mediapark and 1.900 square meters in Düsseldorf’s MedienHafen, an ecosystem was created that offers aspiring startups and innovative companies space for growth, advice & coaching, workshops & events, as well as a connection to the large network. More than 200 startups have already worked on their business ideas, over 20 million euros have been invested in them, and more than 135 teams have participated in the accelerator program. In cooperation with partners from the ecosystem, STARTPLATZ also offers companies and medium-sized enterprises various solutions from the startup world to implement and promote digitization and innovative processes successfully. Visit www.startplatz.de for more information.

All Pre-Conference Workshops

You do not only want to participate in one of our full-day workshops on Nov 15th but also learn from top-notch international speakers how to build better digital products?
Then our Expert Ticket is the right choice for you — It gives you access to one of the Pre-Workshops as well as our Conference Day on Nov 16th. For detailed information, please click on the button below.

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