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Digitale Leute – Build Better Products

Understanding Product Management at Amazon Alexa with Khushboo Jha // SOLD OUT

How to develop better digital products?

On November 27th one day before our conference, we offer several amazing full day workshops. We will provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you’re interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 20 per workshop to ensure the best possible learning experience). As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

You should, of course, also join us at the conference the day after these workshops, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.

27. November 2019 – Startplatz, Cologne
Trainer: Khushboo Jha, Language: English

This workshop is part of our Pre-Conference Workshop day for Digitale Leute Summit 2019. Find a list of all workshops below.

About the Workshop

The Product Owner workshop shares an approach that allows product managers to think like startups CEOs and own end-to-end of their product. This, of course, means starting from the customer and working backwards.

Participants of this hands-on & interactive workshop learn how to work backwards from the customer in defining the problem or gap in experience for the customer. This is then followed by defining how to articulate the vision such that it is understood by everyone, including regular people on the street.

They will then work towards detailing requirements and building Agile artefacts to frame and share your requirements with the broader team building it. This is then followed by executing on these requirements by planning and creating a product roadmap.

After the workshop participants will be able to:

Who should attend:
The workshop is designed for anyone (e.g. Product owners, Project managers, Tech Leads, Startup CEOs) that wishes to understand customers and convert that understanding into real products that make customer’s lives better.

Primary audience: Product Managers, Technical Program Managers, Startup CEOs

Secondary audience: Software Development Managers / Engineers, UX/UI designers and others involved in the product launch.

About Khushboo Jha
Either as a strategy consultant or as a product manager, launching businesses and new products have always been the driving force in Khushboo’s career. In her various roles at Amazon, she has helped the already gigantic retailer to open up new marketplaces and find new business opportunities.


All Pre-Conference Workshops:


Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are for „Super Early Bird“ & „Early Bird“ conference tickets and the group discounts on the regular conference tickets where we do 5 tickets for the price of 4.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following the instructions.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following the instructions. As with changes, only the person who purchased the tickets can request a refund.

Questions? Contact us via info@digitale-leute.de