How to develop better digital products?
On November 27th one day before our conference, we offer several amazing full day workshops. We will provide lunch and plenty of coffee to fuel you through the day.
Pick the workshop you’re interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 20 per workshop to ensure the best possible learning experience). As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.
You should, of course, also join us at the conference the day after these workshops, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.
27. November 2019 – Startplatz, Cologne
This workshop is part of our Pre-Conference Workshop day for Digitale Leute Summit 2019. Find a list of all workshops below.
Chances are that teams at your company are already using user-centered design methods like personas and user journeys, agile development frameworks and maybe even lean methods to push innovation, propagate customer centricity and ensure speedy delivery. Yet, many companies struggle to get the full horsepower of these approaches on the street because of ruptures in the fabric of the organization, with different teams using different methodologies to achieve different goals. The initial momentum to drive customer-focused business transformation gets lost somewhere along the way.
We found IBM’s Enterprise Design Thinking framework in combination with agile delivery to be highly effective in bridging the gap between product, design and development teams. As interdisciplinary teams move along the agile process, the “keys” of the EDT framework – Hills, Playbacks and Sponsor Users – neatly liaise with agile features like epics, reviews and stakeholders to almost automatically help deliver relevant results for end users.
With a focus on close alignment between internal or external teams and a strong bias towards action, we found a way to …
- pull Design Thinking out of the “workshop methods” drawer and make it shine throughout the project cycle
- overcome the temptation to just go with the flow and tick off a list of lifeless user stories that have lost their “why”
After the workshop participants will be able to:
- Incorporate Enterprise Design Thinking methods into their everyday project flow
- Apply a range of practical tools and principles that will make their and their team’s work easier
- Sell this customer-centered way of working to fellow team members and stakeholders to generate more value (and fun)
Who should attend:
Product Owners, Scrum Masters, Product Managers and anyone in the position to influence project setups. Participants should be fairly confident in using agile methodology (as it won’t be covered in detail), but needn’t be familiar with the principles of Design Thinking.
Max Anger is a Business Designer at ecx.io – an IBM Company, part of IBM iX. He has been applying Design Thinking for the past years in various consulting roles enabling clients to operationalize digital strategies and identify business value by switching perspective and focusing on user outcomes. He is guiding and assisting clients during the process of exploring and understanding underlying needs, creating and testing meaningful concepts and bringing them to life.
Philip Beuße is a User Researcher at ecx.io – an IBM Company, part of IBM iX. Design Thinking is an integral part of his daily work as the „users attorney“. He encourages stakeholders and entire companies to capture the mindsets and needs of the people whom they are creating products for, by gathering insights and fostering empathy. He is supporting customers bridging the gap between their business goals and the actual user requirements to create innovative products that deliver true value.
All Pre-Conference Workshops:
Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are for „Super Early Bird“ & „Early Bird“ conference tickets and the group discounts on the regular conference tickets where we do 5 tickets for the price of 4.
Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following the instructions.
Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following the instructions. As with changes, only the person who purchased the tickets can request a refund.
Questions? Contact us via firstname.lastname@example.org
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