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Digitale Leute – Build Better Products

Product Discovery Essentials with Jan Milz & Nikkel Blaase

How to develop better digital products?

On November 27th one day before our conference, we offer several amazing full day workshops. We will provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you’re interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 20 per workshop to ensure the best possible learning experience). As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

You should, of course, also join us at the conference the day after these workshops, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.

27. November 2019 – Startplatz, Cologne
Trainer: Jan Milz, Nikkel Blase, Language: English

This workshop is part of our Pre-Conference Workshop day for Digitale Leute Summit 2019. Find a list of all workshops below.

»Learn how to turn a fuzzy vision into a successful product.«

Product Discovery is an innovation technique that helps organisations to continuously improve existing products in new meaningful ways or to create completely new products that provide significant new customer value.

Participants of this hands-on & interactive workshop will learn about the basics of successful Product Discovery in order to drive and master the process of building the right products for the right people, serving the right needs, and thereby creating a better business outcome. Demonstrated by way of practical examples and exercises, participants will get practical knowledge on how to apply helpful innovation tools like the Unstuck Map and the Exploration Model in practice to understand the essentials of product innovation, and thereby will learn how to run and apply better Product Discoveries in their product teams.

After the workshop participants will be able to:

Who should attend:
This workshop is designed for everyone that aims to discover and build new or better products. The workshop lays out frameworks, mindsets, and methods for taking an early idea or a vision to success.

About your trainer:
Jan Milz and Nikkel Blaase have been working together at XING and on other projects for more than 4 years—eager to explore better ways to discover and build new digital products, [at the intersection of Product Management and User Experience Design] and to establish better relationships between UX and product management. They published some of their learnings on Medium https://medium.com/@milez • https://medium.com/@jaf_designer.

Jan is a lean product manager and entrepreneur with over ten years of professional experience. After co-founding two tech startups he worked as a product manager for companies like Otto, Breuninger or XING. Currently, he is helping organisations with product management and product discovery as a freelance consultant. He is passionate about agile, problem solving and innovation.

Nikkel is a product designer, who works at XING in Hamburg. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »Product Thinking« to the world of product development to see more successful products tailored to people’s needs.


All Pre-Conference Workshops:


Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are for „Super Early Bird“ & „Early Bird“ conference tickets and the group discounts on the regular conference tickets where we do 5 tickets for the price of 4.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following the instructions.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following the instructions. As with changes, only the person who purchased the tickets can request a refund.

Questions? Contact us via info@digitale-leute.de