About the workshop

Effective Product Strategy is about the ongoing and collaborative creation of coherent choices that allow Product Teams to execute with focus and a clear connection to their vision.

Language: English

Ticket options:

• Single Workshop Ticket: This ticket entitles you to participate in one of our hands-on expert workshops with a high degree of interaction.
• Expert Ticket: This ticket entitles you to participate in one of our full-day workshops on the post-conference day, and also provides you with full access to the official conference program.

Have a look at Tim’s talk at DL Summit 2021!

After the workshop, you will be able to:

• Understand the scope of Product Strategy and how it fits with your Company Strategy.
• Create an inspiring Strategic Narrative through a user-centred Product Vision and North Star Metric.
• Clearly define your Strategic „Playing Field“ through prioritized audiences, the progress they care about, and the alternatives your product is up against.
• Align value proposition with audience jobs and focus on differentiators that help you get chosen over competitors.
• Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.

Concepts covered:

• Useful Product Strategy over Good Product Strategy
• Company Strategy vs. Product Strategy vs. Feature Strategy
• Recognizing and connecting Product Strategy Patterns to form coherent choices
• Product Vision and North Star Metric Development
• Audience Trees to identify Strategy Wedges
• Jobs-thinking and Value Proposition Design
• Differentiation Scoring
• Synthesizing and Communicating Product Strategy Choices through Statements and Frameworks
• Leading OKRs derived Product Strategy Choices

Who should attend

• Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
• (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
• Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
• UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.

About the host

As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.

For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. He constantly challenged himself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. Tim knows what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

He now helps product teams develop and implement better practices that help them progress in their context, instead of chasing artificially created „best practices.“ He achieves that through hands-on training, coaching offerings, in-depth courses, and intriguing content.