The initial launch for the KaDeWe online store was planned for spring 2021. When Corona hit the luxury department store group in Germany, the chance was taken to launch the project, within ten weeks only. In this talk, Philipp Engelmann shows us how his team tackled the challenge to set up the eCommerce business and how KaDeWe is transformed to become an omnichannel platform.
General Manager Omnichannel Business at The KaDeWe Group.How the pandemic enabled the online store launch in ten weeks
As General Manager Omnichannel Business, Philipp Engelmann is responsible for The KaDeWe Group’s business unit. Prior, he was Head of Product at the online luxury retailer Mytheresa.com and he has previously gained more than ten years of digital experience as a consultant, founder and product owner. Philipp holds a degree in business administration from Philipps University in Marburg.