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Digitale Leute – Build Better Products


How to scale a mobile app team from 5 to 30 team members

Stage 2

In this talk, Jens and Carsten will show you the journey of Greator’s mobile app team. Greator (formerly known as Gedankentanken) is a mobile coaching app for personal self-improvement. During the Corona pandemic, they scaled their app product team from 5 to 30 members. In this talk, they will dive into the product management challenges and show their solutions from different angles as a CPO and Lead Product Owner.


Jens Echterling

Chief Product Officer at Greator. Former MD at dgroup & Focus Online.

How to scale a mobile app team from 5 to 30 team members

As CPO of Greator Jens drives the strategic development of the digital platform. Jens spent the first years of his professional career at McKinsey working mainly on marketing topics. He discovered his passion for digital product development when founding his first startup NetMoms, a network for families. After management roles at Hubert Burda Media and Accenture he joined Greator end of 2019.


Carsten Bokemeyer

Lead Product Owner at Greator. Held product roles at Chefkoch & Studitemps.

How to scale a mobile app team from 5 to 30 team members

Carsten is Head of Product Management at Greator and loves to build product teams that are able to develop successful products. In 2009, he discovered his passion for agile product development and has gained experience as Product Owner, Team Leader, Scrum Master as well as Head of Product since then. His work is focused on the topics of product management, product ownership, Scrum and leadership.