N26s Product Lead Kristina Walcker-Mayer talks about mobile first at the #DLSummitam 14. Oktober 2019
The European fintech N26 has shaken the banking industry with its clear focus on a mobile-first strategy. While many legacy institutions have struggled with bringing financial dealings on mobile devices, the Berlin startup managed to deliver a smooth experience for smartphone users from the get-go.Product Lead Kristina Walcker-Mayer, who has worked on the mobile product at Zalando before, shares her expertise at our Digitale Leute Summit and explains, how you turn a mobile vision into actionable items for product teams.
From Vision to Action
With a valuation of 3.5 billion dollars, N26 is considered one of the hottest fintechs in Europe. The vision of the mobile-first Bank: Making everyday life easier for people with a banking experience of the future. But how does the vision become concrete action items for the product teams?
In this Fireside Chat, Product Lead Kristina Walcker-Mayer explains how important it is to have a big, common goal that sets the direction. Following the path of detecting trends, creating a strong vision to bringing this into action, she shows how to uncover the crucial gaps and problems for customers during product discovery. She will also explain how to think of mobile-first solutions. You’ll learn how to tailor features to the specific habits of smartphone users and what you need to consider when testing and delivering for mobile.
Kristina is a strong advocate of mobile-first with years of experience developing mobile services. Before joining N26’s Early Engagement Team in the summer of 2019, she spent five years with Zalando. There she helped the online retailer to become mobile-first. Kristina also hosts her podcast „emploYAY„, in which she talks with her guests about career paths.