Join Büşra Coşkuner, Product Leader, for The Success Metrics Playbook for Product Managers
30. September 2025
Every product team knows they need metrics – but how often do those metrics truly reflect success? Too often, teams chase numbers that look good in dashboards but fail to capture real customer behavior or business outcomes.
The difference between vanity metrics and real impact? A flexible playbook that helps you identify the right success metrics, adapt them to your product context, and build feedback loops that drive sustainable growth.
At the Digitale Leute Summit 2025, you’ll have the chance to learn exactly how to do this in a full-day, hands-on workshop with Büşra Coşkuner – product coach, and expert in outcome-driven product practices.
👉 Our Normal Bird ticket sale is still live – secure your ticket for €599 instead of €699.
Workshop: The Success Metrics Playbook for Product Managers
📆 Date: November 12, 2025 – 9 am until 5 pm
📍 Location: smartvillage, Schanzenstraße 6–20, Building 2.19 (Kupferwerk), 51063 Cologne
Language: English 🇬🇧
This workshop is part of our Pre-Conference Workshop Day for the Digitale Leute Summit 2025 in Cologne.
It’s designed to equip experienced product professionals with a playbook for identifying and applying the right metrics in real-world contexts. Instead of rigid frameworks, Büşra will show you how to adapt and even “mis-use” familiar techniques to reflect actual product dynamics and customer behavior.
You will practice mapping user journeys as behavior maps, redefining the AARRR funnel into a success engine, using Goals-Signals-Metrics (GSM) with a twist, and bringing it all together in a custom metrics tree tailored to your product.
After the workshop, you’ll know how to identify success metrics for any goal (even hard-to-measure ones), create feedback loops that drive continuous improvement, and shift your focus from “improving metrics without a soul” to improving the right outcomes, measured by the right metrics. Click here for all the details!
Our workshop line-up for November 12 also includes:
- Product Delight by Nesrine Changuel
- Level up your Product Discovery by Nikkel Blaase and Jan Milz
- Unleashing the Power of Product Strategy by David Pereira
- Technical Leadership Masterclass by Patrick Kua
- Build Smarter, Not Harder: Generative AI for Product Teams by Zamina Ahmad
👉 Spots are limited, so quickly secure your preferred workshop now!
You do not only want to participate in one of our full-day workshops on November 12 but also learn from top-notch international speakers how to build better digital products? Then our Expert Ticket is the right choice for you – It gives you access to one of the Workshops and our Conference Day on November 13 in Cologne. For detailed information, please click on the button below.
About Büşra Coşkuner
Büşra is a product coach, trainer, and educator with more than 15 years of experience in product management. She is dedicated to helping organizations build products through disciplined, data-based methodologies rooted in outcome focus, hypothesis thinking, and continuous experimentation.
With hands-on product experience in startups, scale-ups, and corporations such as Doodle, Telekom Deutschland, and home24, she now supports teams as a coach and advisor, introducing discovery practices, outcome-based planning, and custom metrics frameworks.
Known for her practical, hands-on approach, Büşra has trained and guided countless product teams, helping them build sustainable, outcome-oriented practices that drive real customer and business impact.
See you on November 12 + 13 in Cologne!
Your Digitale Leute Team
