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Digitale Leute – Build Better Products


Master Product Guidelines and Principles that most companies miss out

November 15th, 10am to 5pm

About the workshop

In this workshop, we will look at what it takes to become a real product entrepreneur. This is not just another workshop about Scrum, Kanban, OKRs or any particular discovery technique.

Instead, we will actually deep dive into each step of the full product initiative lifecycle, discussing rarely taught underlying Product Guidelines and Principles, that you can follow to become fully responsible for your measurable product success.

We start on how to generate and manage incoming ideas and requests. Driving problem understanding and conceptual alignment. Measuring the success of your initiatives by shipping it to the right audience. Finally, deliver a product that all your customers love.

After the workshop you will be able to…

… better understand the difference between creating products that customers love and just being an assembly line to deliver one MVP after each other without maximizing product success.

Who should attend

Anyone that is interested in learning more about core Product Guidelines and Principles on how to be a real product entrepreneur.

About the hosts

Rainer Collet has over ten years of experience as a CPO and Product Leader for companies like zooplus, real-digital, Westwing, Otto and Breuninger. Rainer studied computer science and started his career as a software developer and engineering manager before discovering his passion for product management. As a product leader, he was responsible for product organizations with more than 30 teams.

David Pereira is a passionate Product Leader with ten years of product management experience. During his journey, he worked for several companies, from start-ups to well-established businesses. From Brazil to Germany. He also experienced product management in multiple sectors, including automobile, public sector, online shopping, retail, and so on. His motto is: the faster we learn, the sooner we succeed. Beyond a product leader, David is also a top writer on Medium. Over the last years, he share more than 200 articles, reaching millions of readers worldwide. He loves sharing and learning from others perspectives.