AI is transforming how products are built, launched and scaled. But faster technology doesn’t automatically lead to better products. Product leaders still need to make the right decisions, rethink how their organizations work and build products that actually deliver value. So what does it take to succeed in product management when AI is changing the rules?
On November 18, 2026, our Conference Day Product Management Track brings together experts from Google DeepMind, Zendesk, FINN and more to share fresh perspectives, real-world experiences and practical lessons on the future of product management.
Here’s a look at what’s waiting for you on stage.
- You will learn:
- How to balance human judgment and AI capabilities when building AI-powered products, with insights from Google DeepMind
- What it takes to move AI pilots into successful rollouts by addressing organizational challenges, with lessons from Zendesk
- How to rethink product priorities, team structures and decision-making when AI accelerates development, with insights from FINN
- … and more
Jonathan Evens, AI Product Leader at Google DeepMind & Chairman Evens Foundation.
Opening Keynote: Human Judgment in the Era of Generative AI
In his opening keynote, Jonathan Evens explores the role of human judgment in an increasingly AI-driven world. Drawing on his experience building AI products across industries, including his current work at Google DeepMind, he shares perspectives on the opportunities and challenges of integrating AI into products. From transforming Google Search with Gemini to developing AI-native experiences, Jonathan examines why knowing when and how humans should remain involved is becoming a critical question for product teams.
Mirza Beširović, Director of Product & AI Agents at Zendesk.
Product Management Track: Why AI Pilots Die: You Can’t Buy Your Way Out of an Org Problem
The AI pilot was a success. The demo impressed everyone. So why is the rollout still going nowhere months later?Mirza Beširović knows this challenge firsthand. Having helped scale Zendesk’s AI agents beyond $100 million in annual recurring revenue, he has seen what separates successful AI adoption from stalled projects.
In his talk, Mirza explains why the biggest obstacles to scaling AI are often organizational rather than technological. He shares lessons on hidden costs, organizational redesign and why investing in another model or vendor won’t solve the underlying problem.
Jens Kegelmann, VP Produt at FINN.
Product Management Track: When Building Is No Longer the Bottleneck: Learnings from FINN’s AI-Native Product Org
What happens to product management when building software is no longer the biggest challenge?
AI is fundamentally changing the speed at which product teams can turn ideas into working solutions. But when development becomes faster and easier, traditional ways of organizing product teams, prioritizing work and making decisions start to reach their limits.
In his talk, Jens Kegelmann shares learnings from FINN’s journey toward an AI-native product organization. He explores how AI is reshaping product development, why the real bottlenecks are shifting and what this means for product leaders who want to build effective teams and deliver meaningful customer value.
Browse more of our Product Management Track
Hayder Schneider, Head of Product Management at Aleph Alpha.
Product Management Track: The End of Zero Marginal Cost (or How to Price AI Products)
Tim Herbig, Product Coach & Author.
Product Management Track: Five Hypothesis on What Stays Human in Product Management
Benjamin Klatt, Lead Products & Innovation at viadee.
Product Management Track: Designing Software Products for the True Cost of Adoption.
Kay Hildebrand, Org Developer & Systemic Business Coach at viadee.
Product Management Track: Designing Software Products for the True Cost of Adoption
Tobias Freudenreich, Co-Founder of Hey Clarity & Product Leadership Coach.
Product Management Track: Stop Planning the Perfect Org. Start Treating It as a Product
Axel Knauf, Tech Lead & Digital Product Consultant at Cologne Intelligence.
Product Management Track: (Product) Excellence from within, Parcel delivery in a digital world
Oliver Ucke, Product Owner at GLS.
Product Management Track: (Product) Excellence from within, Parcel delivery in a digital world
Björn Schotte, Managing Director at Mayflower.
Product Management Track: AI-Factories – The good, the bad, the ugly
Gila Rizqallah, Sr. Conversion Rate Consultant at Kameleoon.
Product Management Track: How P&C and Kameloon Built a Culture of Enterprsie Testing
Christopher Schulz, Sr. Conversion Rate Manager at Fashion ID/ Peak & Cloppenburg.
Product Management Track: How P&C and Kameloon Built a Culture of Enterprise Testing
Tobias Gerstenberg, COO at Railslove.
Product Management Track: Human. What AI does to us while doing everything for us.
Want to take it one step further? Join us for both days!
Why stop at one day? On November 17, our brand-new AI Deep Dive Day takes you even deeper into the world of AI, with hands-on sessions across Product Management, Product Design and Engineering.
Combine both days with our 2-Day Summit Pass and get the full experience: practical AI deep dives on November 17 and inspiring talks, fresh perspectives, and networking at Conference Day on November 18.
Two days. One ticket. Get your 2-Day Summit Pass now.
See you November 17 + 18 in Cologne!
Your Digitale Leute Team
