How to develop better digital products.

On 12th November 2018 one day before our Digitale Leute Summit we offer several amazing 1-day pre-conference workshops. We will provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you’re interested in and buy your ticket – be quick as there are very limited seats for each workshop (max. 20 per workshop) to ensure the best possible learning experience! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

Summit Tickets with 50% off for workshop participants

You should, of course, also join us at the conference the day after these workshops, but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference. But if you participate in a workshop we offer a 50% reduction on the conference ticket.

Our workshops

1. Product Discovery Essentials with Jan Milz & Nikkel Blaase

»Learn how to turn a fuzzy vision into a successful product.«

Product Discovery is an innovation technique that helps organisations to continuously improve existing products in new meaningful ways or to create completely new products that provide significant new customer value.

Participants of this hands-on & interactive workshop will learn about the basics of successful Product Discovery in order to drive and master the process of building the right products for the right people, serving the right needs, and thereby creating a better business outcome. Demonstrated by way of practical examples and exercises, participants will get practical knowledge on how to apply helpful innovation tools like the Unstuck Map and the Exploration Model in practice to understand the essentials of product innovation, and thereby will learn how to run and apply better Product Discoveries in their product teams.

After the workshop participants will be able to:

Who should attend:

This workshop is designed for everyone that aims to discover and build new or better products. The workshop lays out frameworks, mindsets, and methods for taking an early idea or a vision to success.

About your trainer:

Jan Milz and Nikkel Blaase have been working together at XING and on other projects for more than 4 years—eager to explore better ways to discover and build new digital products, [at the intersection of Product Management and User Experience Design] and to establish better relationships between UX and product management. They published some of their learnings on Medium •

Jan is a lean product manager and entrepreneur with over ten years of professional experience. After co-founding two tech startups he worked as a product manager for companies like Otto, Breuninger or XING. Currently, he is helping organisations with product management and product discovery as a freelance consultant. He is passionate about agile, problem solving and innovation.

Nikkel is a product designer, who works at XING in Hamburg. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »Product Thinking« to the world of product development to see more successful products tailored to people’s needs.

2. Lateral Leadership Masterclass with Tim Herbig

»Learn how to influence peers without formal authority.«

Organizations are shifting from top down hierarchies to autonomous and loosely connected agile teams. Although these teams act mostly self-organized, the responsibility for their outcomes usually falls in the hands of one person.

The most prominent example is the role of a Product Manager/Product Owner. In order to lead highly skilled domain experts as a generalist, one has to master the art of influencing others without formal authority. That‘s what’s called lateral leadership.

This masterclass will help you master the challenges of being a lateral leader. It will guide you through strategic alignment with your organization, process alignment within your team, and individual alignment with other team members.

By also recognizing empathy and escalation as helpful tools, you’ll be able to maintain and strengthen your leadership role.

This masterclass is not a dissection of theoretical leadership principles or psychological frameworks you get taught in traditional ‘leadership trainings’. Instead, I will share first perspective stories from my 8 years of experience in product management and provide hands-on advice for your daily work with agile teams.

After the workshop participants will be able to:

Who should attend:

Professionals who are tasked with leading self-organized and cross-functional teams without hierarchical power. This mostly applies to Product Managers due to the nature of their job description and the origins of agile methodologies in software development.

However, due to the spread of agile team constellations outside of the IT context, lateral leadership is also applicable to, e.g., UX Designers, Marketing Managers, and ’Heads of’ or VPs.

About your trainer:

Tim Herbig is a product and business leader, as well as a prolific author, and speaker. Currently, he’s responsible for the overall sales, product, engineering, and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

More Workshops will be announced soon …

Frequently Asked Questions

Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are for Early Bird conference tickets (limit of one ticket per order) and the group discounts on conference tickets where we do 10 tickets for the price of 8.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.

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