It gives you ideas, not answers – How to do user research right
From Hello Fresh to “fromAtoB” to now Zalando, native New Yorker Nikki Anderson has done user research at a variety of well-established German online companies. Her guiding principle has stayed the same at all of her engagements, though. She wants to empower organizations to make better and smarter decisions that solve human problems.
If you haven’t done user research in your company until now, you will after Nikki’s fireside chat, that’s going to crush all excuses for not talking to your users.
It takes too long? Learn how to get maximum value from just a few well-conducted user interviews.
It’s too expensive? Nikki teaches you shortcuts that reduce complexity but not insights.
Doesn’t give you the answers you want? Then understand why user research does something even better: Giving you ideas that you can work from.
If you want to learn how to understand your users better, this interview is for you.