How to include the Lean Startup Methodology in a corporate?

Talk
LIVESTREAM
DAY 1 | 14:15-14:45
english

The Lean Startup Methodology has given us valuable tools for validating our business ideas – but how can you turn the theory into practice? And is Lean Startup practicable if your company is not a Startup? Three years ago, we developed the app „satellite“ and turned it into a successful product with hundreds of thousands of users. Now we enhance the app for business customers, once again starting at zero. In this talk, I will compare the process and tools we applied in these two journeys and share our insights in finding the right MVP.

Speaker

Michael Neudert

Founding Member Satellite

Michael Neudert is a founding member of satellite, an in-house startup of the telephone provider sipgate. For the launch in 2018, he was in charge of planning and implementing the communication strategy. Since then, he has been responsible for satellite’s product communication and marketing. Currently he is part of the team that is conceiving a new satellite product for the business market.