Building for your user’s users: B2B2C and the API economy
User centricity is a major focus in product development. But who actually ends up using the product? The platform and API economy continues to develop, and the economic principles of division of labor manifest themselves in the digital product industry. Understanding who the users are and at what level of the supply chain they operate is an increasingly challenging problem, yet it is critical to get right. This session provides a thoughtful discussion on user-centered product design informed by Sendbird’s commitment to provide communication components and services both to the app-creating businesses and ultimately to the end-users of these apps.