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Digitale Leute – Build Better Products

Gen Z, Dating and the Apocalypse – How to Take Large Projects From Ideation to Market in a Matter of Months

Stage 2

With 30+ billion matches in 190 countries, Tinder is the world’s most popular app for meeting new people. As the growing demographic of digital and social natives (Gen Z ages 18 to 25) now makes up over half of its members, Tinder created a cross-functional „Z-Team“ of product managers, engineers, designers and marketers who rapidly test and deploy new features focused on how Gen-Z experiences the platform.

In this fireside chat, Serge Vartanov, Senior Backend Engineer, discusses how the Z-Team tackles new challenges associated with launching features that have never been built before. Serge explains how the team builds and deploys new capabilities and delivers experiences native to how Tinder’s Gen-Z audience interacts. You will learn how the team has taken projects like Tinder U, Festival Mode, Swipe Off and Swipe Night from ideation to market in weeks to months. By breaking down ambitious dreams into concrete targets, Tinder is able to launch new capabilities to members around the world on a weekly cadence.

Join us to learn how to deliver a game-changing product at the speed of light.


Serge Vartanov

Senior Software Engineer at Tinder. Worked as Chief Marketing Officer at AutoGravity.

Serge Vartanov is Senior Backend Engineer on the Tinder Z-Team, where he’s focused on how Gen Z users experience dating in the context of their entire digital social lives. Before Tinder, Serge served as CMO of AutoGravity. Serge holds an MBA with distinction from Harvard University and graduated Phi Beta Kappa from the University of California, Berkeley.

Sebastian Waschnick


CTO, Axel Springer Ideas Engineering

Sebastian started his career as an automation engineer within a brown coal mining facility. He moved to software development and later transitioned to Axel Springer and started living the agile way. Within Axel Springer, as CTO of Ideas Engineering, Sebastian is one of the key drivers to transform this historic corporation into a modern tech company.