The Pain and Glory of Radical Customer Centricity – How to Turn User Testing from Bottleneck into Market Advantage
Auxmoney has disbursed more than one billion euros in loans since it has been founded back in 2007. The Düsseldorf-based Fintech is known above all for its radical customer centricity, which is ensured by a dedicated customer experience team led by Mateo Vondey.
At the Digitale Leute Summit, he explains why you need a culture that leaves room for errors to be customer-centric, and how to raise awareness for user testing in your product teams. He also gives insights into how auxmoney sets up and develops AB-tests, combining different methods from qualitative user interviews to mouse tracking tools and data analysis. Mateo also reveals what you have to do to ensure that the results of the tests are reflected in the finished product.