The Airbnb-Formula for Building Product: Do Things That Don’t Scale


Airbnb has not only disrupted the travel industry but has become a trailblazer for the sharing economy in general, inspiring hundreds of similar startups to become “the Airbnb of” their respective industries. However, while many have tried to model oneself on the Airbnb-formula, few have successfully done it. So, why not learn from the pioneer itself how to do it?

With Experiences, Airbnb is now repeating its very own recipe for success. In this fireside chat, Colleen Graneto, a product leader at Experiences, explains the underlying principles of product management at Airbnb. By starting with the perfect experience for one user, Colleen and her teams created a product, that extends and enriches the core use of the platform for millions of travellers around the globe in a meaningful way. Join us for this conversation and go on a whole new journey to successful product development!


Colleen Graneto

Product Leader Airbnb Experiences. Teaches Product Management, Scrum and Agile at General Assembly.

Enabling highly effective teams is at the core of Colleen’s career. In her role at Airbnb, she is transforming the platform infrastructure and refining the product development methodology, so that new business growth can happen fast. Having worked for B2B- and B2C-products alike, Colleen has a unique understanding of what is necessary to launch products that resonate with users.