Taming the Corporate Beast for Large Scale Product Growth – How to Master the Transition to a Successful Product Organization

The Klingel Group is one of Germany’s largest multi-channel distance sellers with more than 2.500 employees and 52 different e-Commerce sites. Within two years, they migrate their complete technical infrastructure from two standard shop software systems into a self-contained-system-based infrastructure. To the beginning, it seemed to be impossible to make such a transition within two years.

In this case study, Sven Andrä and Michael Wegener demonstrate how they are coping with the switch to an agile product organization for their 52 e-commerce clients. They discuss how they already achieved a state-of-the-art technological level and team performance, driven by customer- and data-centricity as well as agile leadership and team orientation.

Speaker