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Digitale Leute – Build Better Products

Taming the Corporate Beast for Large Scale Product Growth – How to Master the Transition to a Successful Product Organization

Stage 2

The Klingel Group is one of Germany’s largest multi-channel distance sellers with more than 2.500 employees and 52 different e-Commerce sites. Within two years, they migrate their complete technical infrastructure from two standard shop software systems into a self-contained-system-based infrastructure. To the beginning, it seemed to be impossible to make such a transition within two years.

In this case study, Sven Andrä and Michael Wegener demonstrate how they are coping with the switch to an agile product organization for their 52 e-commerce clients. They discuss how they already achieved a state-of-the-art technological level and team performance, driven by customer- and data-centricity as well as agile leadership and team orientation.


Sven Christian Andrä

Chief Digital Officer at Klingel Gruppe.

Sven is CDO at Klingel Group, a large Mail Order Company in Germany. His responsibility covers all digital areas like traditional IT, E-Commerce, Software-Development, Product Management. He has a background of nearly three decades of entrepreneurship in software development in Germany and the U.S. working in different industries, B2B as well as B2C.

Dr. Michael Wegener

CEO at TFN. Former Head of Product Management at Otto Group.

Michael is CEO & Founder of tfn.io, a platform for growth products & personal growth of product people. As a passionate Product Manager, he has worked for numerous renowned firms such as OTTO, ebay, Breuninger, and Klingel. The idea of tfn.io was born during his time as Head of Product Management at otto.de, where he was responsible for ensuring the fast growth of the technical E-Commerce platform.