Speaking the Language of The Users – Why Listening to User Feedback Is the Most Important Thing in Product Design

FIRESIDE CHAT
TBD
TBD
english

With one million paying customers Babbel has changed the way people learn a foreign language in the digital age. A key factor to the success of the product is a meticulously designed UI that guides the users through the lessons of the 14 available languages. Babbel’s VP Product Design explains in this fireside chat the tools and methods behind the design of the learning app. Learn how Babbel gathers and evaluates user feedback to turn the intense process of learning a new language into a fun experience. You are going to come out of this with a whole new vocabulary for your product design.

Speaker

Scott Weiss

VP Product Design Babbel. Held design roles at SwiftKey, Microsoft & Apple.

Having started with an internship at Apple of all companies in the late 1980ies, Scott Weiss has seen many design trends come and go. From the first PCs over early handheld devices to mobile phones, one thing has never changed for Scott: „Every company says, how important design is. However, few live by the most important standard: Always put the user first.“

Till Ohrmann

Moderator

CEO and Co-Founder at PIRATE.global.

Till started his entrepreneur activities more than ten years ago and co-founded PIRATE.global back in 2010. PIRATE.global connects startup ecosystems and organizes the PIRATE Summit, which is often described as “Europe’s craziest startup conference”. PIRATE events are known for it’s authenticity, selection of the “right” participants and their unusual conference venues, program design and parties.