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Digitale Leute – Build Better Products

Reshuffle the cards – How to create the perfect digital experience around a bank card

Stage 3

Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store. The company, which was founded in 2005 in Stockholm, currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna serves over 170.000 merchants and more than 60M consumers across 17 countries.

Last year, Klarna introduced the Klarna Card which was first launched in Sweden and was later introduced to the German market in April 2019. Emilia Severin, who is one of the key drivers behind the Klarna Card, will share insights why the card was launched, how the Klarna Card differs from other neo banks out there and in which direction Klarna’s offering will develop in future.


Emilia Severin

Product DACH at Klarna.

Emilia Severin is Senior Product Manager at Klarna and one of the key drivers behind the Klarna Card. She joined Klarna in 2014 and held various business and product roles within the organization. Before joining the Swedish unicorn, Emilia worked for four years at the Royal Bank of Scotland in London. She studied International Management and Economics at the Luigi Bocconi University in Milan.

Alexander Hüsing


Editor at Chief at deutsche-startups.de.

Alexander Hüsing began his journalistic career in 1996 as a freelancer for the Westdeutsche Allgemeine Zeitung. From 2000 he worked for multiple publications like kressreport, Internet World Business, n-tv.de, and Spiegel Online. During this time he was already intensively involved with young, up-and-coming Internet start-ups. In 2007 he co-founded deutsche-startups.de.