Reshuffle the cards – How to create the perfect digital experience around a bank card
Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store. The company, which was founded in 2005 in Stockholm, currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna serves over 170.000 merchants and more than 60M consumers across 17 countries.
Last year, Klarna introduced the Klarna Card which was first launched in Sweden and was later introduced to the German market in April 2019. Emilia Severin, who is one of the key drivers behind the Klarna Card, will share insights why the card was launched, how the Klarna Card differs from other neo banks out there and in which direction Klarna’s offering will develop in future.