Putting UX on the Driver’s Seat – How to Stay Customer-Centric and Deliver Fast
More than 25.000 online-shops have put their trust in the quality assurance of Trusted Shops. The Cologne-based service provider has built a platform that verifies and secures customer ratings and digital transactions for sellers and buyers all over Europe.
In this fireside chat, Oliver Pitsch, Head of User Experience & Quality Assurance, explains the importance of having the design team in the lead during the product discovery. You will learn how to integrate advanced design methodologies into short sprint cycles. Oliver shows you, how to avoid UX becoming a bottleneck by having a clear distinction between the product discovery and the delivery phase and how a “definition of ready” looks like. The seasoned UX lead also taps into the special design challenges of a product, that exists both in the B2B- and in the B2C world.