The Green Search Engine – Creating Digital Products with an Ethical Standard
More than 50 million trees around the globe have been planted by the non-profit search engine Ecosia by now. Ecosia’s Chief Product Officer, Philip Baumann, explains, how he and his team have developed a platform with an ecological conscience. He highlights how Ecosia uses micro-interactions to keep twelve million monthly active users engaged, so they can develop a lifestyle of sustainability and awareness. In a talk that is going to change your perspective on ethical product development, Philip shows you, how every digital company can live up to its responsibilities without harming the business goals.
Ecosia is not working despite its socio-ecological cause. It is working because of it.