From Vision to Action – How to Turn Strategies into Products in a Mobile-First Company

FIRESIDE CHAT
Stage 3
10:35-11:00
german

With a valuation of 3.5 billion dollars, N26 is considered one of the hottest fintechs in Europe. The vision of the mobile-first Bank: Making everyday life easier for people with a banking experience of the future. But how does the vision become concrete action items for the product teams?

In this Fireside Chat, Product Lead Kristina Walcker-Mayer explains how important it is to have a big, common goal that sets the direction. Following the path of detecting trends, creating a strong vision to bringing this into action, she shows how to uncover the crucial gaps and problems for customers during product discovery. She will also explain how to think of mobile-first solutions. You’ll learn how to tailor features to the specific habits of smartphone users and what you need to consider when testing and delivering for mobile.

Speaker

Kristina Walcker-Mayer

Product Lead at N26. Held product roles at Zalando.

Kristina is a strong advocate of mobile-first with years of experience developing mobile services. Before joining N26’s Early Engagement Team in the summer of 2019, she spent five years with Zalando. There she helped the online retailer to become mobile first. Kristina also hosts her podcast „emploYAY“.

Manuel Koelman

Moderator

Founder Pirate.Global

Manuel is a serial entrepreneur, angel investor and chairman of Pirate.global. He has experienced the entrepreneurial rollercoaster first-hand. Pirate.global connects the startup ecosystem and organizes e.g. the Pirate Summit, the “craziest startup conference in Europe”. It is known for its curated, authentic and somewhat unusual startup events and parties.