From Analog Speedos to Digital Cockpits – Agile Development of the Porsche Taycan Cockpit-UI/UX
Porsche vehicles have been inspiring people for generations. Models like the legendary 911 have not only written history in technology but also in design. Porsche aspires to live up to this legacy in the digital age with the new Porsche Taycan.
In this Fireside Chat, Lutz Krauß, Head of the UI/UX department, explains how he and his team develop Porsche’s next generation digital displays, driving assistants and modern user interfaces. Lutz reveals why Porsche aims for a „holistic connect experience.“ He talks about how Porsche has embraced agile methods early on and how the cross-functional developer teams collaborate with vehicle engineers.
The veteran UI/UX-designer and agile coach also presents how Porsche has created a simulation environment that allows designers to quickly test features that not only affect how the users interact with a touchscreen but have consequences for the entire driving experience.
Join this conversation and learn why designing a UX/UI for Porsche is more like building an entire cockpit than a tiny device.