Structures are redesigned. Role descriptions are rewritten. Meeting rituals are redefined. Yet six months later, the same dysfunctions are back – just under different labels.
You may have seen some of these patterns yourself: leaders who sponsor the change but do not change how they make decisions. Organisations that try to transform everything at once rather than learning their way forward. Critical roles filled by people who have never experienced a strong product organisation in practice.
But what if we stopped treating organisational change as a one-off project – and started treating it as a product?
In this talk, Tobias Freudenreich shares lessons from working with dozens of organisations and introduces a practical mental model for building a strong product organisation iteratively. Whether you are a product manager trying to influence change from within or a leader shaping the organisation around your teams, you will gain a clearer understanding of the role you can play. You will learn how to approach transformation through experimentation, feedback and continuous learning – and how to create change that lasts beyond the next reorganisation.
Co-Founder of Hey Clarity & Product Leadership Coach.
Spanning more than 25 years, Tobias’s career in the digital industry bridges engineering, design and product leadership, giving him a rare cross-disciplinary perspective. As co-founder of Hey Clarity, he helps scale-ups and large corporates build product organisations that truly work, drawing on hands-on experience across the full spectrum of product management to guide leaders through complexity with practical, field-tested insights – helping clients avoid the mistakes he’s made and bringing clarity to the challenges product people face every day. As co-moderator of Product at Heart and host of the podcast Produktmenschen, he’s a key figure in the global product community. Outside of work, he loves sailing, making music and spending time with friends in Hamburg, Germany.
