In this 60-minute session, Constantin Dißelkamp, Founder & CEO of pagent, explores what happens when AI-generated interfaces meet real user behavior. Creating multiple UI variants is getting easier every month. The harder question is: How do you know which one actually works?
Using a real e-commerce use case, Constantin will turn a UX question into a testable hypothesis and create different interface variants live with ChatGPT or Claude. Together with the audience, he’ll challenge and refine the designs before taking the crucial next step: turning them into a controlled experiment. With different variants running against a control group, AI-driven personalization becomes something that can be measured rather than assumed.
This session is aimed at product designers who want to use AI beyond faster ideation and prototyping, and learn how to connect AI-generated design with experimentation, real user behavior and measurable outcomes.
Founder & CEO of pagent.
Constantin Dißelkamp is founder and CEO of pagent, the AI Experiment Engineer for e-commerce teams. pagent defines hypotheses, builds variants as real code and runs A/B tests and personalisation on live shops, with the team approving every change. At Pixum, a product-page test lifted conversion by 16 %. Constantin is based in Bonn and co-organises AI Tinkerers Cologne.
