As AI agents become increasingly capable of creating visual content, the way we think about creative tools is changing. What does creativity look like when agents become part of the creative process?
In this talk, Eray Basar explores this shift through the work of IMG.LY. Its flagship, CE.SDK, powers creative experiences inside products from Amazon, Disney, HP, and hundreds of other brands, running behind the scenes of apps, design platforms, and editors used by millions of people every day. With CoDesign, IMG.LY is now bringing that engine to AI agents – creating a design layer for the agent era where anything an agent creates remains a real, fully editable design.
Eray will share a perspective on what this shift could mean for the next generation of creative tools and for the relationship between humans, AI agents, and the creative process.
Co-Founder and CEO at IMG.LY.
Eray Basar studied computer science, fell for design, and has been building at the intersection ever since. He co-founded the digital agency 9elements, and since 2017 has led its spin-off IMG.LY as CEO, a company built on the conviction that great creative tools should feel as considered as the work they produce. Eray is a curious maker, deep into music production, generative AI, and visual craft. He invests in companies pushing the creative tools space forward, and has spoken at DLD and Web Summit among others.
