AI gets really useful for product managers once it knows your product, your goals, your stakeholders and the decisions you have already made. Hendrik shows how to give it exactly that context with a plain folder of text files on your own machine: strategy, OKRs, meeting notes, stakeholder profiles and a map of what lives in Jira and Confluence. You will see live how Claude Code works inside such a folder, why a command-line tool is surprisingly well suited for this, and how the folder grows with every task. You leave with a structure you can set up the next morning.
Founder of Beyond7. Ex-Goodgame Studios & Finanzcheck.
Hendrik Hemken is the founder of Beyond7 and advises companies on the use of agentic tools and scaled AI workflows. As CPO, he had already scaled an M&A fintech company with AI support in 2024, reaching over 3.6 million automated workflows per year. He was responsible not only for the strategy but also for implementing it himself: from Clay and n8n pipelines to a company-wide AI Ambassadors program, all the way to agentic tools as part of everyday work. He shares his knowledge in workshops and at conferences for product managers, innovation leads, and engineering teams that want to truly integrate AI into their organizations.
