A typical business case for enterprise products looks outstanding on paper: thousands of employees save a few minutes per day – resulting in millions of euros in annual savings. The reality after the rollout? Disillusionment.
The calculated efficiency evaporates because we ignore one crucial factor: every product adoption generates internal effort and change costs. Especially with the current hype surrounding AI tools, this mistake is becoming more impactful than ever.
While we optimize Customer Acquisition Costs (CAC) on a regular basis in B2C or B2B product management , we mostly ignore internal Employee Adoption Costs (EAC). Anyone who fails to factor in training, change management, UX integration, and ongoing communication as a core product investment from the very beginning builds past the user.
Using concrete practical examples and a price-first approach such as IKEA, we show how to successfully bridge the chasm between tech-savvy early adopters and the pragmatic majority within the company. We demonstrate how to calculate real adoption efforts along the product lifecycle and design enterprise products in a way that explicitly reduces adoption costs.
It’s time to stop the window dressing and start building sustainable business cases.
Lead Products & Innovation at viadee.
Benjamin leads the new product and innovation stream at viadee research and development. Living at the intersection of product, technology and people, he has been driving these issues with internal and external innovation teams for over 20 years.
Org Developer & Systemic Business Coach at viadee.
Kay is a grunge music lover with more than 10 years of professional experience in complex IT and reorganization projects. At viadee he leads the organizational development unit. Diving into product visions and guiding teams and their leaders through transformations is what drives him in his daily work. He also focuses on scaling agile approaches and regularly shares his knowledge in seminars and supports clients in systemic and individual coaching.
