Have you been thinking about how building products is changing—and what makes designing an AI-native product different from designing a traditional one?
In this 60-minute session, Daria will explore Agent Experience (AGX), developing with intent, connecting knowledge sources, mapping ontologies, defining permissions, evaluating behaviour, and designing for risk. What do these concepts mean, and how do they come together to shape a product?
Using the AI-Native Product Framework, Daria will lay the groundwork for a booking agent and work through the decisions that define what the agent understands, what it can do, when people need to intervene, and how the experience makes those boundaries clear. Attendees will leave with a structured way to turn AI ambition into a designed experience that customers can understand, trust, and control.
VP Design at SAP. Ex-Miro and AWS.
Daria is VP Design at SAP, leading AI-native experiences in Joule Studio. Her work explores how people express intent, delegate to AI, and retain control over outcomes. Previously, she led Enterprise Growth Design at Miro and spent seven years at AWS leading design for management tools. Her career also includes consulting at McKinsey and building a startup in Japan and New Zealand. With over 18 years of experience, Daria combines design leadership, entrepreneurship, an architecture background, and an MBA. She teaches design professionals and develops workshops on AI-native products and strategic problem framing. She is writing Making Sense of the Mess, a practical book about helping teams question assumptions and choose which problems to solve.
