Scaling a testing program requires far more than adopting the right tool-it takes a complete alignment of technology, processes, and people. Join P&C and Kameleoon for an inside look at how a leading retailer transformed its experimentation approach. This session highlights the key stages of scaling from foundational tests to an enterprise-grade ecosystem, demonstrating how server-side technology and cross-team collaboration can fundamentally shift an organization’s approach to digital growth.
Sr Conversion Rate Consultant at Kameleoon.
Gila Rizqallah is a Senior Conversion Rate Consultant with several years of experience in conversion optimization, web analytics, and digital experimentation. The focus lies on improving e-commerce performance through A/B testing, personalization, and recommendation strategies. With a strong analytical mindset, optimization potential is identified and translated into clear, actionable improvements that enhance user experience and drive business impact. Close collaboration with clients ensures that solutions are aligned with business goals and deliver measurable results.
Sr. Conversion Rate Manager at Fashion ID/Peek & Cloppenburg.
Christopher Schulz is Senior CRO Manager at Fashion ID and has over 15 years of experience in e-commerce, digital product management, and data-driven optimization. Previously, he managed growth, analytics, and online marketing at companies such as COMPEON and METRO. His focus lies on developing user-centric digital experiences that create lasting value for both customers and the company.
