We’ve been told AI makes everyone an expert. This talk is a polite disagreement. AI removes friction from execution, but doesn’t supply judgement. And in the hands of non-experts, it doesn’t democratize capability. It democratizes confident mistakes. Drawing on real stories from the field, like a polished case study that fell apart under one question, an AI agent that quietly made a product worse, and the AI slop creeping into strategy docs and performance reviews, Marc offers a durable mental model for when to reach for AI and when to step away from the keyboard. Not anti-AI. Just pro-thinking.
VP Data & Analytics at Shine. Ex-sevdesk, XING and eBay.
Marc Roulet is VP Data & Analytics at Shine, where he leads the Data Science, Data Engineering and Analytics teams and ensures data is used strategically to drive growth and operational excellence. With more than a decade of leadership experience at companies such as eBay, mobile.de and XING, he is passionate about building high-impact data organizations and fostering a truly data-driven culture. His expertise lies in turning complex data into actionable insights and products that deliver measurable business value. Marc is also the founder of Roulet D&A Consulting, supporting organizations in their data-driven transformation.
