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Digitale Leute – Build Better Products

Workshops

Unleashing the Power of Product Strategy – How to master product strategy in practice while avoiding dangerous and predictable mistakes

STARTPLATZ Köln
November 12 - 9am to 5pm
english

Language: English

Ticket options:

  • Single Workshop Ticket: This ticket entitles you to participate in one of our hands-on expert workshops with a high degree of interaction.
  • Expert Ticket: This ticket entitles you to participate in one of our full-day workshops on the post-conference day, and also provides you with full access to the official conference program.

Have a look at David’s talk at the Digitale Leute Summit 2024!

About the workshop

A good product strategy simplifies decision-making, enabling the team to drive value faster. A bad product strategy confuses teams, blocking them from progressing fast enough.
Here’s what you will get from this course:
  • A clear understanding of what makes or breaks product strategy
  • Examples of successful product strategies as well as faulty ones
  • Guidance on how to transform your strategy as a product leader or product manager
  • A simple structure to craft your product strategy from 0 to 1
You will gain this content with:
  • Hands-on practice with direct feedback
  • Live presentation with real-world examples
  • Dynamic Q&A to address your points
  • Small group to ensure close collaboration
Within this cohort, you will get ready to craft product strategies that work in reality, not in fantasy. If you want to understand how to benefit from solid product strategy or level up your game and stand out in a crowded marketplace, this course will give you value each minute of it.
PS: This course may disappoint you if you’re a seasonal product professional looking for advanced product strategies.

After the workshop, you will be able to:

  • Craft product strategies for different digital products that work in reality, not fantasy
  • Test & iterate product strategies to achieve desired results
  • Assess how effective your current strategy is to uncover improvement opportunities
  • Recognise dangerous strategy traps and overcome them
  • Gain support from business to adapt and evolve your product strategy

Who should attend

  • Product leaders and product managers who want to master product strategy
  • Founders who want to understand what makes or breaks product strategy
  • Digital consultants who want to broaden perspectives to serve better clients

What you need as a participant

Participants need to be curious & open to new perspectives.
You will benefit most if you’ve worked with digital products for at least 3 years.

About the host

David Pereira grew up in a small Brazilian town where curiosity was his ticket to the world. From coding his first applications to helping global teams solve complex problems, his journey has always been about making a meaningful impact. Titles don’t drive him—responsibility and results do. He’s also a failed rock star who traded guitar riffs for building products, but he never stopped believing in the power of creativity to shape what’s next.

David is a passionate Product Leader with 17+ years of experience in product management. He honed his skills at both start-ups and scale-ups. Recently, he wrote a book, Untrapping Product Teams, which is about giving hope to product people.

Currently he’s an independent Product Coach & Advisor, with clients worldwide. Previously he was the CEO & CPO at omoqo GmbH.

His learnings and insights can be found on Substack, LinkedIn, and his website. His content has reached over 20M readers worldwide.

He would love to help you grow in your career and overcome your challenges, having given workshops and training to more than 15,000 people worldwide.

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