Language: German
You can find the detailed workshop description in German here!
Ticket options:
- Single Workshop Ticket: This ticket entitles you to participate in one of our hands-on expert workshops with a high degree of interaction.
- Expert Ticket: This ticket entitles you to participate in one of our full-day workshops on the post-conference day, and also provides you with full access to the official conference program.
About the workshop
Do you want to build the right product with your team? Misguided development costs time, money, and nerves – but it can be avoided! In this hands-on workshop, you will learn how to create viable products faster by using proven discovery methods and AI support.
Using a structured exploration model, you will take ideas from the first sketch to a testable prototype – without costly detours. You will identify real customer needs, efficiently involve stakeholders, and establish a discovery system that guides you and your team step by step toward successful products.
What participants will learn:
1. Move away from “We believe…” to data-driven insights
Learn how to uncover actual customer needs through fact-based research methods and make informed decisions based on solid data.
2. Turn vague ideas into concrete concepts
Avoid costly missteps by validating early and ensuring your product solves real user problems.
3. From the first spark to MVP implementation
Discover how to turn your idea into a prototype and eventually an MVP using clear steps and testable experiments.
4. Systematic, fact-based product development
Build a structured process that identifies risks early and provides your team with clear guidelines for product development.
5. Effective stakeholder communication
Convince decision-makers and team members with transparent test results and a structured approach that clearly demonstrates the value of your product.
6. Integrate AI strategically
Learn where AI-powered tools can accelerate your discovery process – from market and trend analysis to prototype development.
Exclusive for participants:
All attendees will receive access to the digital book version of our yet-to-be-published Product Discovery Guide. This book contains valuable insights, frameworks, and methods to help you professionalise your product discovery process.
Who should attend
- Product Leaders, Product Managers, Marketers, UX Designers, Engineers, and Agile Coaches looking to enhance their discovery skills and reduce costly mistakes.
- Anyone who wants to move beyond pure feature development toward a structured alignment of user needs, business goals, and market opportunities.
What you need as a participant
- Laptop or tablet (optional) for online research, prototyping, or AI tools.
About the hosts
Nikkel Blaase and Jan Milz have been deeply involved in user-centered product development for over 10 years. They have guided numerous discovery processes across various industries, continuously refining their expertise. Their focus is on practical, tested methods that teams can immediately apply.
As trainers at the Digitale Leute School, they share their knowledge and help product teams integrate structured and efficient discovery processes into their daily work. They also work as product coaches, assisting companies in shaping their innovation strategies effectively.
Over the years, they have collaborated with a wide range of organizations – from startups to established enterprises. Their workshops emphasize hands-on methods, clear structures, and real-world case studies, ensuring participants can immediately implement what they learn and sustainably improve their discovery processes.
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