Let’s cut through the AI noise around. While AI is surely rewriting the rules of optimization, it’s not replacing them. VWO has been at the forefront of empowering users with AI, in various facets of CRO. This has given us tons of insights into what users ACTUALLY need & use. With all these insights, Dara walks you through the MOST effective Conversion Strategy in this AI-led world, to evolve your websites into revenue machines! Learn how to fundamentally build an optimization culture by setting up a robust CRO process combining AI-powered user behavior analysis, experimentation, and personalization. This might just be the last session you’d have to attend that talks about effectively optimizing for conversions, user engagement, and revenue. That’s an assurance. Join in to experience the future of CRO, with Dara.
VP (EMEA) at VWO.
Dara is a seasoned SaaS sales leader with over 15 years of experience driving digital growth across Europe, the Middle East, and Africa. At VWO, he leads the EMEA business, helping organizations transform how they experiment, personalize, and optimize their digital experiences. Known for his strategic focus on data-driven experimentation and go-to-market excellence, Dara has built high-performing regional teams and strong partnerships with leading global brands and agencies. As a passionate advocate for innovation in CRO, he believes the future lies in a hybrid framework, one that combines human creativity, AI-driven insights, and experimentation discipline to unlock the next generation of digital growth.
