Why do some brands keep their audiences hooked while others lose attention in seconds? In his keynote, Jan Marks shares how the rise of AI assistants like ChatGPT and Gemini is reshaping how customers discover, evaluate, and decide—often before they ever reach a website.
Drawing parallels from the most universal human experience—feeding a baby—he reveals why engagement has become the most critical driver of growth in the AI era. Expect insights on how “the arrival experience” now determines whether users stay or vanish, how to measure engagement that actually predicts retention, and how optimization must evolve when every business’s core becomes entertainment.
Director Europe and Latin America at VWO.
Jan is obsessed with improving digital experiences and boosting digital results. He could never accept that over 95% of a digital channel’s visitors walk away without buying a product or signing up for a service. His passion is provide the technology, support and empathy that VWO’s customers need to build and scale highly effective Conversion Rate Optimization programs.
