Still arguing about RICE vs. MoSCoW? You’ve already lost the plot. Prioritisation frameworks aren’t broken. Your strategic decision-making is. When teams struggle to choose what matters, it’s rarely because they miss tooling. It’s because they miss strategic guidelines. The real question in effective prioritisation is “What are we prioritising for”? Without a clear strategic spine, your backlog is just a list of ideas with no narrative, no power, and no direction.
In this talk, Büşra will expose why prioritisation feels like spinning in circles, and how it’s often a symptom of bigger decisions not being made. She will walk through the cascade of decisions that need to be made by product leaders and teams so that saying no becomes obvious, and saying yes moves the needle. Forget frameworks for a minute. Let’s talk about the decisions no one’s making – and the ones you can’t afford to ignore.
Founder of Producteer. Held roles at Doodle and home24.
Büşra is a product coach, trainer & advisor who helps product teams build competitive products that their customers love by linking real user needs to business results. With experience at Doodle, DTTS, home24 and more, she brings a hands-on, data-informed approach rooted in success metrics, experimentation and outcome-focused product practices. She supports cultivating strong product thinking and learning habits, and connecting strategy and execution – tailored to each organisation’s context.
