What happens when a fast-moving, tech-savvy startup joins a large organisation with broad industry knowledge overnight? The acquisition of LeanIX by SAP posed this exact challenge. In this session, Julia and Nadine will move beyond a simple success story to give you a pragmatic look at how treating knowledge-based content as a product can solve real-world challenges and amplify solution adoption.
You will learn:
– The „Why“: The strategic vision behind the acquisition and how „content“ was the key to unlocking a 1+1=3 value proposition.
– The „How“: A practical look at how SAP is productizing 50+ years of expertise into tangible assets that accelerate customer implementation and solution adoption
– The „What’s Next“: Actionable principles to start mapping your own „digital jungle“ and turn internal knowledge from a liability into a strategic advantage.
Product Expert at SAP Global Content Group.
Julia is an experienced professional in Enterprise Architecture Management and Business Process Management, with a strong track record in customer advisory and ERP transformation projects. At SAP’s Global Content Group, Julia is dedicated to driving the adoption of reference content within SAP Signavio and SAP LeanIX. The Reference Content helps both ERP customers and adopters of the Integrated Toolchain succeed in their digital transformation. Julia enjoys making complex topics understandable and translating them into practical solutions. She is committed to ensuring that enterprise architecture serves not just as a strategic framework, but as a hands-on enabler of real business change.
Product Associate Content & Adoption at SAP Global Content Group.
Nadine is a specialist in data-driven business transformation at SAP’s Global Content Group, where she focuses on simplifying complexity and accelerating technology adoption. With a background rooted in the intersection of process intelligence and technology, her experience spans from driving process mining initiatives to developing actionable guides for customers. This professional focus is built on a passion for research, including a published paper on turning process deviations into opportunities for meaningful and lasting organizational change.
