How do you measure user experience — and how do you create genuine customer excitement? In this talk, Daniel and Markus use concrete examples from the Porsche context to show how to make UX systematically measurable and make data-driven decisions. It’s not just about usability and efficiency, but about going the extra mile that turns satisfaction into enthusiasm. They will present Daniel’s workflow at Porsche for capturing users’ behavior and attitudes, and show how teams continuously improve UX with tracking tools, journey metrics, and in-page surveys. This talk is for anyone who wants not only to design UX, but also to anchor it strategically and scale it.
Sr Product Manager Mobility at Porsche Digital.
Daniel works at Porsche Digital in UX Design Ops. His focus is on UX methods, user journeys, UX communities, and research. In his talk, he shares insights on how to make user experience measurable and systematically drive user-centred product development.
Head of Design Bootcamps at Digitale Leute School.
Markus is Head of Product Design Bootcamps at Digitale Leute School. Together with a team of experts, he trains participants in the 16-week Product Design Bootcamp to become aspiring UX/UI designers. Having founded and led his own startups and started his career as a media designer, he combines hands-on experience, leadership, and design expertise.
