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Digitale Leute – Build Better Products


Opening Keynote: The Product Roadmap — A Curse or Blessing for Product People?

Main Stage

Product roadmaps are an important product management tool. But traditional feature-based roadmaps are difficult to use for digital products where change and uncertainty are present for most of their life cycle. Does this mean that we should stop using product roadmaps? Roman’s talk discusses how you can successfully use a modern, outcome-based product roadmap to describe the value a product should create, align the stakeholders, and unburden the product backlog while avoiding premature commitments and preserving the ability to inspect and adapt.


Roman Pichler

Product Management Expert, Coach and Book Author.

Roman is a leading product management expert specialising in product strategy, leadership, and agility. He has advised product leaders and taught product managers and -owners for over 15 years. Roman has written three books on product management and developed a range of frameworks, methods, and tools to help organisations create successful products, including his product strategy model and widely used product vision board. In addition, he shares his knowledge through training courses, lectures, his popular blog and podcast.