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Digitale Leute – Build Better Products


Rethinking Product Leadership in Cross-Functional Environments

Main Stage

For years, cross-functional product teams have been a go-to strategy, intending to spark innovative product solutions. But is simply creating these teams enough to harness their full potential? Tobi’s answer is a resounding „No!“ To truly empower teams, we need to rethink leadership approaches and break down silos at the leadership level.

In this talk, Tobias will share his experience collaborating with numerous cross-functional teams and leaders. He will provide practical tips on leading modern product teams and building strong product organizations.


Tobias Freudenreich

Product Coach and Consultant. Former Director Product at XING.

Tobias Freudenreich has been working in the digital industry for over 20 years and has held a variety of product management and leadership roles over the years. Today, as an independent product leadership coach and consultant, he helps product people and their organisations continuously grow and develop successful products. Alongside his work, he is also co-organiser of ProductTank Hamburg, co-moderator of the Product at Heart conference and host of the German podcast series ”Produktmenschen“.