Wonach möchtest du suchen?

Digitale Leute – Build Better Products


Change per minute: How Redcare Pharmacy is continuously transforming the organization for its employees

Conference Stage 2

With 2,100 employees and almost two billion euros in sales, Redcare (previously Shopapotheke) is one of the absolute heavyweights in the German-speaking market for over-the-counter products. Founded on the occasion of the introduction of the electronic prescription 20 years ago – which never came. Now, perhaps, mission fulfilment is closer than ever. To prepare for it, employees must be at the centre of product development, Bernhard Spielmann is certain. With the company since 2019, the Cologne native manages software and products in a company that previously developed more for stakeholders and less for the end customer. Bernhard’s current task is continuously transforming the organisation into a product-oriented one.

In this Fireside Chat, Bernhard and Thomas talk about which changes in the product development process Bernhard has already been able to drive forward and which will be necessary for the e-recipe.


Bernhard Spielmann

Executive Director, Product Development, Retail & Platform at Redcare Pharmacy.

Bernhard is currently pushing the transition towards being product-led at Redcare Pharmacy, Europe’s one-stop pharmacy of the future. After spending almost 15 years as an Engineer in various e-commerce companies, including Home24, Rocket Internet, and kaufland.digital (formerly real.digital), he made the transition towards Product in recent years. Bernhard is a massive fan of radical candour and pragmatic wisdom, as cornerstones of his leadership mentality, always eager to grow and outperform his former self.


Thomas Riedel

Journalist and Moderator.

Thomas Riedel is a freelance tech-journalist, podcast producer, father and moderator in Cologne. His previous stations include deutsche-startups.de, Digitale Leute and Mediencluster NRW as Communication Officer and Event Manager for Gamescom and DMEXCO. He currently produces and hosts Germany’s largest Metaverse podcast „Spatial Realities“, the Apple Vision Pro podcast „Beyond Reality“ and the largest XR Meetup in North Rhine-Westphalia. In the podcast “FutureFuture”, he discusses future narratives with experts from all fields. As a speaker on the topics of metaverse, startups and digitalization, Riedel appears repeatedly in podcasts, meetups, conferences and as a tech-expert on live-TV.