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Digitale Leute – Build Better Products


Aligning business goals and user outcomes with Impact Mapping

Conference Stage 2

In today’s fast-paced business environment, aligning product leadership and product teams around business goals and user outcomes is crucial. One powerful tool that facilitates this strategic alignment is Impact Mapping. This presentation will delve into the concept of Impact Mapping and its role in fostering collaboration and driving effective decision-making within organizations to prioritizing work effectively and bridge the gap between strategy and execution. We will explore how Impact Mapping blends seamlessly with other popular frameworks such as OKRs, Lean Startup and OST to create roadmaps, measure success, run experiments, and kick-start product discovery. By the end of this presentation, attendees will have an introduction of Impact Mapping’s potential in creating products that align with business goals and user outcomes.


Büşra Coşkuner

Founder and Product Management Coach at Producteer. Held roles at Doodle and home24.

Büşra is a product coach and trainer with +13 years of industry experience. She’s is known for her hands-on approach and her unique blend of strategic thinking and practical application, bringing product theory to real-life practice. With experience at startups and corporations like Doodle, Deutsche Telekom and home24, she focuses on digital product architecture and helping teams and individuals advance their product thinking and skills to create winning products that meet user & business needs.